Caribbean yoga offers yoga classes, retreats and personal training on the northern coast of Colombia, and is run by Katie Dondzilla, a highly qualified and creative fitness professional. She needed to get her business online to advertise her retreats, offer online classes & build her audience.
Whist the project budget didn't allow for search engine optimisation (SEO) the designs were created with SEO in mind i.e. the layout of the pages allows for a good amount of H1's to H3's. The enquiry form has been set up so that when a potential customer fills the form, it is automatically forwarded to the business owner, and the reception of the relevant retreat who is hosting the event. In this way, the business owner frees herself from administration tasks and the event location deals with all the room bookings and food preferences.
Because the business location is in a rural area of Colombia, with limited internet, the business owner relies heavily on Whatsapp. As you can see on the live site, there are whatsapp buttons which when pressed by a potential customer will automatically open whatsapp and send a messge to Katie.
The strategy also included to capture people interested in retreats, and add them to a group whatsapp chat, so that they can always be the first to hear of new retreats.
"Wow, I really love what you've done with that homepage, it's super elegant - that's beautiful, and I'm in love with the colour-scheme, the menu and the links are also superb - that's definitely who I am and what I'm trying to capture. I like the copy you've written, it sounds great...you are a godsend"
In the first month, the website received 300 visits, mostly from the USA, which is the intended audience. When new retreats are posted, enquiries are quickly received via the enquiry form
After an updated strategy, we’re now helping Katie to expand her instagram followers and get new retreats onto the website as well as other marketing activities including setting up the online class video platform